Yes, you can drink rosé and still be bad *ss.

That's the permissive maxim of the pair of Washington state Charleses who make this lip-smacking, thirst-quenching, food-seducing cooler of a wine that's tinged just fuchsia enough to risk emasculation.

But, really, who could deny his affection for a $13 bottle of wine that tastes like a watermelon Jolly Rancher fished from a gravelly, babbling brook?

Made like rosé should be made--with cool climate grapes picked early to retain cheek-sucking acidity, pressed immediately, and cold-soaked on their skins for a day or so to impart color and tannin--Charles & Charles show that they are both in charge.

And with Syrah--a Rhône Valley varietal that never fails to offer up whiffs of bacon fat--dominating the blend, you've got a pink wine that will stand up to everything from charred chicken kebabs to blistered hot dogs.

So guys, this holiday weekend (and all BBQ season), go ahead and pour yourself a bad *ss-sized glass.

Then use your other hand to squirt your lighter fluid, stoke your coals, poke your sizzling meat, and beat your chest.